Vibration plates go viral: Power Plate re-enters India at ₹2 lakh as budget copies flood the market
The vibration plate boom is reshaping India's home-fitness gadget category, with over 1 million views fueling demand across Mumbai, Gurgaon, Pune and beyond. Power Plate's premium ₹200,000+ units face ₹5,000-6,000 budget alternatives, while experts warn 10-15 minute sessions complement rather than replace exercise.
Vibration plates are booming as a viral home-fitness gadget in India. Power Plate re-entered the market post-Covid at ₹200,000+, with budget copies at ₹5,000-6,000. Experts caution they complement, not replace, conventional exercise and offer limited weight-loss benefits.
Why this matters
Power Plate's India re-entry positions the premium brand against a flood of low-cost copies as viral demand reshapes the home-fitness gadget category.
Retail-brand signals accelerating at +326900% QoQ.