Vibrant Ingredients pushes matcha formulation playbook for broader beverage appeal
CMO Jillian Hermanowicz of Lake Mary-based Vibrant Ingredients outlines how matcha grade, color stability and complementary flavor pairings determine success in beverage formulations, as brands chase mainstream consumers wary of the ingredient's natural earthiness.
Vibrant Ingredients' CMO Jillian Hermanowicz outlines matcha beverage formulation considerations, stressing matcha grade and quality for smoother flavor, and pairing with complementary flavors to balance natural earthiness for broader consumer appeal.
Why this matters
Vibrant Ingredients is leaning into matcha as a category expansion lever, framing technical formulation guidance as a path to win beverage brands chasing mainstream rather than niche wellness consumers.
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