Vaseline joins HUL's Rs 1,000 crore club, leans on creators to fend off D2C insurgents
HUL's 150-year-old Vaseline crossed Rs 1,000 crore in India in FY26, joining stablemates Pond's and Glow & Lovely. The brand de-seasonalised body care and pushed into face care via Cloud Soft and Gluta-Hya, betting on social-first creator marketing to defend share against Minimalist, Beardo and Bare Anatomy in a Rs 2.4 lakh crore beauty market.
HUL's Vaseline crossed Rs 1,000 crore annual turnover in India in FY26, joining Pond's and Glow & Lovely. Brand de-seasonalised body care, expanded to face care via Cloud Soft and Gluta-Hya, leveraging creator-led social-first marketing to counter D2C disruption.
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- Financial Express · BrandWagon — 340h after first sighting