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Retailopædia

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Varun Beverages extends PepsiCo bottling pact to 2049, shares jump 3%

VBL secured a decade-long extension of its exclusive PepsiCo bottling and trademark rights in India, pushing the agreement from 2039 to 2049. PepsiCo also dropped a non-compete clause, freeing VBL to pursue non-PepsiCo business. Stock rose 3.49% to Rs 538 on the news.

VBL secured a decade-long extension of its exclusive PepsiCo bottling and trademark rights in India, pushing the agreement from 2039 to 2049. PepsiCo also dropp

NDTV Profit · 5/22/2026, 5:09:57 AM · Ask about this →

Varun Beverages PepsiCo