Variant bloat hits auto retail: Nexon 79, Creta 69 SKUs as buyers retreat from over-teched cars
Opinion signal flags a retail UX problem: Tata Nexon now ships 79 variants, Hyundai Creta 69, Mahindra Scorpio 43, Hyundai Venue 41 — overwhelming showroom decision-making. Maruti's leaner 18-variant Victoris is cited as the counter-model gaining traction, suggesting simplification may become a retail differentiator.
Opinion piece argues over-teched cars and bloated variant counts (Tata Nexon 79, Hyundai Creta 69, Mahindra Scorpio 43) are alienating buyers, while simpler line-ups like Maruti's 18-variant Victoris are gaining traction in mobility retail.