Value supermarkets SuperK, Apna Mart scale up to challenge quick-commerce on affordability
Neighbourhood value chains are betting on savings over speed, targeting Rs 25,000-50,000 income households across tier-2 and tier-3 India. SuperK (130+ stores) and Apna Mart (200+ stores) have raised $12M and $25M Series B rounds from WestBridge, Accel and Fundamentum to fuel store rollouts.
Neighbourhood value supermarkets like SuperK, Apna Mart and SAVOmart are expanding across India, targeting Rs 25,000-50,000 income households on affordability over quick-commerce speed, attracting investor funding from WestBridge, Accel and Fundamentum.
Why this matters
SuperK's $12M Series B and 130+ store footprint mark its push into value-led neighbourhood retail, positioning against quick-commerce by prioritising affordability for lower-income tier-2 and tier-3 households.
Retail-brand signals steady at 2,490 over the past 90 days.