Usha bags INMA 2026 honourable mention with Slurrp.com home-chef campaign
HT Labs' recipe platform Slurrp.com won an honourable mention at the INMA Global Media Awards 2026 for its 'Best Client Advertising Campaign' with Usha International, tapping its 1 million home chef community to drive appliance brand engagement.
HT Labs' recipe platform Slurrp.com won an honourable mention at INMA Global Media Awards 2026 for its 'Best Client Advertising Campaign' collaboration with appliance brand Usha International, leveraging its million-strong home chef community.
Why this matters
Usha leverages content-led commerce via Slurrp.com's home-chef community to deepen appliance engagement, earning international recognition for the branded content partnership model.
Retail-brand activity steady with 171 signals in the last 90 days.