US buyers press Indian apparel exporters for 5–10% discounts as margins thin

Tirupur Exporters Association flags mounting pressure from US retailers demanding 5–10% price cuts across categories. Weak demand, geopolitical disruptions and rising input costs are squeezing exporter margins, with the hub warning of broader stress across India's apparel supply chain.

— Filed Thu, 18 Jun, 2026, 13:07 IST · Source Apparel Resources India · Updated

US buyers are pressing Indian apparel exporters for 5-10% discounts across categories, squeezing margins amid weak demand, geopolitical disruptions and rising costs, says Tirupur Exporters Association President K.M. Subramanian.