United Breweries pegs beer sector's economic footprint at Rs 43,000 crore, pushes pro-beer policy
A socio-economic impact report from United Breweries claims the beer industry adds Rs 43,000 crore to GDP (0.1%) and supports 295,000 jobs. The Heineken-backed firm, holding ~50% market share, spent Rs 6,900 crore on local procurement in FY25 and is lobbying for lighter tax on low-alcohol products.
United Breweries launched a socio-economic impact report, with CEO Vivek Gupta calling India key for Heineken. The firm holds ~50% market share, adding Rs 43,000 crore to GDP; industry seeks pro-beer regulation and tailored low-alcohol tax policies.
Why this matters
The policy push follows United Breweries' cost-cutting moves, including shutting its Ludhiana plant and shifting to contract brewing, plus packaging pressure from an aluminium can crunch forcing brands to glass and PET.
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