Unilever vows India won't be the next China; HUL targets 50% premium mix

CEO Fernandez flags India as priority for premium home and personal care, citing China as a cautionary late-mover tale. HUL plans to lift premium share from 33% to 50% over the next decade, backed by bolt-on beauty M&A spanning Hourglass, Nutrafol, Liquid I.V. and K18.

— Filed Fri, 5 Jun, 2026, 06:29 IST · Source ET Retail · Updated

Unilever CEO Fernandez says India is a priority market for premium home and personal care launches, vowing not to repeat China's late-mover mistake. HUL targets lifting premium share from 33% to 50%; bolt-on beauty acquisitions planned.