UHM targets 50 India hotel signings by year-end after Rosastays buy

Kuwait's Al-Bahar Group-backed United Hospitality Management is scaling its third-party hotel management play in India, with 28 assets already signed and ~20 more targeted by year-end 2025. Brand portfolio spans Yotel plus partnerships with Hyatt and IHG, and ambitions toward Marriott and Hilton, riding $1B in global assets.

— Filed Tue, 30 Jun, 2026, 12:15 IST · Source ET Hospitality · Updated

UHM, promoted by Kuwait's Al-Bahar Group, is expanding India third-party hotel management after acquiring Rosastays. Already 28 assets signed, targeting ~50 by year-end, with brands like Yotel and partnerships with Hyatt, IHG, and plans for Marriott, Hilton.

Why this matters

UHM is scaling its third-party hotel management play in India following the Rosastays buy, moving from 28 signed assets toward a 50-asset target with multi-brand operator partnerships.

Retail-company signals are accelerating, up +436000% QoQ.