TVS rolls out first Norton Atlas from Hosur, plots premium Paddock retail format for Q2 FY27

TVS Motor has begun production of Norton's Atlas adventure/sport-touring motorcycle at its Hosur plant ahead of a global launch, with an India debut slated for later this year. The company also plans to introduce TVS Paddock, a premium retail format, in Q2 FY27.

— Filed Tue, 30 Jun, 2026, 15:20 IST · Source Financial Express · BrandWagon · Updated

TVS Motor rolled out Norton's first Atlas motorcycle from its Hosur plant ahead of a global launch. The adventure/sport-touring bike will launch in India later this year. TVS also plans its premium retail format, TVS Paddock, in Q2 FY27.