TVS rolls out first Norton Atlas from Hosur plant, plans premium 'Paddock' retail format
TVS Motor has produced Norton's first Atlas motorcycle at its Hosur facility ahead of a global launch, with the India debut slated for later this year. The company also plans an exclusive premium retail network, TVS Paddock, in Q2 FY27 to anchor the British marque's positioning.
TVS Motor rolled out Norton's first Atlas motorcycle from its Hosur plant ahead of a global launch, with India launch later this year. TVS also plans a premium retail format, TVS Paddock, via exclusive network in Q2 FY27.