TVS rides Apache franchise past 7M customers to power premiumisation push with 'Tu Race Laga' campaign
TVS Motor is leaning on its 7-million-strong Apache franchise to accelerate premiumisation, launching the 'Tu Race Laga' campaign. Its premium portfolio grew at 29% CAGR versus 11.6% industry growth, backed by a technology-agnostic ICE/EV/alternate-fuel roadmap and Battery-as-a-Service ownership models.
TVS Motor leverages its Apache franchise, now at 7 million customers, to drive premiumisation, launching the 'Tu Race Laga' campaign. Premium portfolio grew 29% CAGR versus 11.6% industry, alongside technology-agnostic ICE/EV/alternate-fuel and BaaS ownership strategies.