TVS-owned Norton rolls out first Atlas motorcycle from Hosur plant
Norton Motorcycles, acquired by TVS in April 2020, has begun rolling out its Atlas model from the Hosur plant, marking entry into adventure/sport-touring segments. The 585cc bike features an 8-inch TFT display, with an India launch expected later this year. TVS also plans its premium retail format, TVS Paddock, in Q2 FY27.
TVS-owned Norton rolled out its first Atlas motorcycle from the Hosur plant, entering adventure/sport-touring segments. India launch expected later this year, with TVS also planning its premium retail format TVS Paddock in Q2 FY27.