TVS-owned Norton rolls first Atlas motorcycle from Hosur plant, India launch this year
Norton, acquired by TVS Motor in April 2020, has begun rolling out its Atlas adventure/sport-touring motorcycle from the Hosur plant. The 585cc bike with an 8-inch TFT display launches in India later this year. TVS also plans its premium retail format, TVS Paddock, via an exclusive network in Q2 FY27.
TVS-owned Norton rolled out its first Atlas motorcycle from the Hosur plant, entering adventure/sport-touring segments. Atlas launches in India later this year, and TVS plans its premium retail format TVS Paddock via exclusive network in Q2 FY27.