TVS Motor rolls out first Norton Atlas at Hosur; launches TVS Paddock premium retail channel

TVS Motor has produced the first Norton Atlas motorcycles at its Hosur plant ahead of global launch. The 585cc, 270-degree parallel-twin Atlas will reach Indian buyers later this year through TVS Paddock, a new premium retail format slated for Q2 FY27 rollout.

— Filed Wed, 24 Jun, 2026, 19:18 IST · Source The Hindu BusinessLine · Updated

TVS Motor rolled out the first Norton Atlas motorcycles at its Hosur plant ahead of global launch. The Atlas will enter India later this year via TVS Paddock, a new premium retail channel launching Q2 FY27.