Trent, D-Mart, Titan and FMCG majors pivot to rural India as quick-commerce eats urban growth
With Zepto, Blinkit and Instamart saturating city demand, retailers and consumer brands from Trent-Zudio to HUL and Nestle are chasing tier-2/3 and rural markets—India's ~216,000 villages—for the next leg of growth.
Indian consumer brands like Trent, D-Mart, Titan, HUL, and Nestle are expanding into rural and tier-2/3 markets as quick-commerce saturates urban demand.