Toyota launches Hilux at ₹31.99 lakh as it lines up Maharashtra capacity
Toyota Kirloskar Motor has opened bookings for the new Hilux, with deliveries due in August. The launch comes alongside expansion plans that include a 100,000-unit annual plant at Bidkin, Maharashtra, scheduled to begin production in 2029.
Toyota Kirloskar Motor launched the Hilux from ₹31.99 lakh, targeting utility and lifestyle buyers. It is pairing selective SUV launches with service and resale initiatives, while a new Bidkin plant due in 2029 will add 100,000 annual units of capacity.
Why this matters
Toyota's Hilux booking launch follows its ninth-generation Hilux announcement and June sales growth of 7% to 31,016 units. It also comes after Toyota attributed a viral Hycross damage video to contaminated fuel.
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