Tourism Ministry and Air India partner to promote Incredible India worldwide
The Ministry of Tourism and Air India have signed a non-commercial MoU to jointly promote India through global campaigns, destination content, digital channels and airline customer touchpoints. The agreement runs for two years, with an option to extend by one year.
India’s Tourism Ministry and Air India signed a non-commercial MoU to jointly promote Incredible India globally through campaigns, destination content, digital channels and Air India customer touchpoints, aiming to increase inbound tourism and strengthen India’s position as a transit and travel hub.
Why this matters
The tourism partnership adds a brand-building initiative as Air India reports turnaround gains and targets a wide-body revamp by FY28, while Tata Sons has set a 5–10-year recovery horizon after losses exceeded ₹22,000 crore.
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