Titan unites seven brands in 'Sign of You' campaign for IPL Indian Sign Language feed
Titan launches a first-of-its-kind multi-brand storytelling campaign exclusively for the IPL Indian Sign Language feed, bringing Titan Watches, Tanishq, Mia, CaratLane, Taneira, Titan Eye+ and IRTH under one inclusive, emotion-led narrative aimed at the deaf and hard-of-hearing audience.
Titan launches 'Sign of You', a multi-brand storytelling campaign created exclusively for the IPL Indian Sign Language feed. It unites Titan Watches, Tanishq, Mia, CaratLane, Taneira, Titan Eye+ and IRTH around inclusive, emotion-led narratives.
Why this matters
Follows Titan's expansion moves including beYon lab-grown diamonds and 24% Q3 FY24 revenue growth, signaling a shift from product launches to portfolio-wide brand storytelling and inclusion.
Retail-company signals steady at 2,242 over the past 90 days.