Titan targets 50% revenue from premium watches, takes on Swatch and Seiko
Titan is pushing into India's above-₹25,000 watch segment, where its share is just 10% but growing 100% YoY, versus 55% below that threshold. Strategy leans on Zero Hour, Nebula, expanded Helios Luxe stores, and 70% localisation to offset EU FTA duty cuts that favour Swiss rivals through 2031.
Titan targets 50% revenue share in India's premium/luxury watch segment (above ₹25,000), countering Swatch and Seiko via Zero Hour, Nebula, expanded Helios Luxe stores, and 70% localisation, despite EU FTA cutting Swiss watch duties.