Titan's Origin Story Gets Streaming Treatment as Series Revisits Quartz Disruption of HMT
A new web series 'Made In India: A Titan Story' chronicles how Xerxes Desai launched Titan in 1984 and dismantled HMT's 90% grip on India's watch market through quartz innovation, building one of Tata's most trusted consumer franchises.
A new web series 'Made In India: A Titan Story' chronicles Xerxes Desai's journey building Titan from 1984, breaking HMT's 90% watch market monopoly with quartz innovation, and evolving it into one of India's most trusted consumer brands under Tata.