Titan opens lab-grown diamond chapter with beYon, targeting everyday-wear buyers from Rs 20,000
Tata-owned Titan adds a fifth jewellery brand, beYon, betting on lab-grown diamonds for daily wear. The launch fields 1,250+ designs (800 in-store) in 14k and 18k gold, with a sweet spot of Rs 20,000 to Rs 1,00,000. Initial physical footprint covers Mumbai and Noida, backed by beyon.co.in.
Titan launches beYon, a lab-grown diamond jewellery brand with 1,250+ designs starting at Rs 20,000, positioned for everyday wear. Retail presence in Mumbai and Noida plus e-commerce at beyon.co.in. Adds to Tanishq, Mia, Zoya portfolio.