Titan launches lab-grown diamond brand beYon with first Mumbai store on Dec 29

Titan enters the lab-grown diamond segment via new brand beYon, opening its first exclusive store in Mumbai on December 29, 2025, with more outlets planned across Mumbai and Delhi. The move rides strong Q2 momentum, with jewellery revenue up 29.3% to Rs 16,522 crore and profit up 59.1% YoY.

— Filed Thu, 2 Jul, 2026, 19:34 IST · Source Financial Express · BrandWagon · Updated

Titan enters lab-grown diamond segment with new brand beYon, launching its first exclusive Mumbai store on December 29, 2025, with more planned in Mumbai and Delhi, alongside strong Q2 jewellery growth.

Why this matters

Titan's beYon debut extends its recent lab-grown diamond push, following earlier signals confirming the Dec 29 Mumbai store. It comes as brokerages back Titan despite the gold duty hike to 15%.

Store-openings holding steady with 515 signals in the last 90 days.