Titan launches lab-grown diamond brand 'beYon' with first Mumbai store on Dec 29

Titan enters the lab-grown diamond segment via new brand beYon, opening its debut retail store in Mumbai on December 29 with more outlets planned across Mumbai and Delhi. The move comes amid strong jewellery momentum, with revenue up 29.3% and profit climbing 59.1% YoY.

— Filed Tue, 30 Jun, 2026, 18:19 IST · Source Financial Express · BrandWagon · Updated

Titan enters lab-grown diamond jewellery with new brand 'beYon,' opening its first store in Mumbai on December 29 and planning more in Mumbai and Delhi, amid strong jewellery business growth.

Why this matters

beYon extends Titan's expansion beyond its Crown Collection smartwatch launch and its CDIO's omni-channel roadmap, signaling a push into the fast-growing lab-grown diamond category alongside strong jewellery growth.

Store-opening activity holds steady with 438 signals in the past 90 days.