Titan enters lab-grown diamonds with new brand beYon, opens first Mumbai store Dec 29
Titan launches lab-grown diamond jewellery under new brand 'beYon', debuting in Mumbai on December 29 with further stores planned across Mumbai and Delhi. The move rides strong Q2 momentum, with jewellery revenue up 29.3% to Rs 16,522 crore and profit up 59.1% YoY to Rs 1,120 crore.
Titan enters lab-grown diamond jewellery with new brand 'beYon', opening its first store in Mumbai on December 29 and planning more in Mumbai and Delhi, amid strong Q2 jewellery growth led by Tanishq.
Why this matters
The beYon launch extends Titan's momentum after crossing Rs 75,000 crore revenue in FY26 on discretionary spend and premiumisation, adding lab-grown diamonds as a new growth lever amid gold price volatility.
Store-opening activity is steady with 573 signals in the last 90 days.
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