Titan enters lab-grown diamonds with new brand 'beYon'; first store opens in Mumbai on Dec 29
Titan launches lab-grown diamond brand 'beYon' with its debut store in Mumbai on December 29, with further outlets planned across Mumbai and Delhi. The move arrives on the back of a 59.1% YoY profit jump to Rs 1,120 crore and jewellery revenue of Rs 16,522 crore (+29.3%).
Titan enters lab-grown diamond jewellery with new brand 'beYon,' opening its first store in Mumbai on December 29, with more planned in Mumbai and Delhi. Move comes amid strong Q2 jewellery growth and 59% profit jump.
Why this matters
The beYon launch extends Titan's jewellery push beyond strong Q4 results, where profit jumped 35% to Rs 1,179 crore. It also aligns with Titan's omni-channel roadmap of virtual try-on and AI-driven retail.
Store-opening activity steady with 391 signals in the last 90 days.