Titan enters lab-grown diamond segment with 'beYon'; first Mumbai store opens December 29
Titan launches new lab-grown diamond brand beYon, opening its debut retail store in Mumbai on December 29, with additional outlets planned in Mumbai and Delhi. The move comes amid strong Q2 jewellery momentum led by Tanishq, Mia and Zoya, with jewellery revenue up 29.3% to Rs 16,522 crore.
Titan enters lab-grown diamond jewellery with new brand 'beYon,' launching its first Mumbai store December 29, with more planned in Mumbai and Delhi, amid strong Q2 jewellery growth led by Tanishq, Mia and Zoya.
Why this matters
beYon extends Titan's jewellery portfolio beyond Tanishq, Mia and Zoya into lab-grown diamonds, arriving alongside 29.3% Q2 jewellery growth and continued brokerage backing despite the 15% gold import duty hike.
Store-opening activity steady with 478 signals in the last 90 days.