Timex Group India targets 10m-unit capacity as smaller cities lift watch demand
Timex Group India is expanding its Himachal Pradesh manufacturing capacity from 6 million to 10 million units by January, supported by strong first-time watch purchases in Tier 2-4 markets. Online contributes 40% of sales, while premium labels remain concentrated in the top eight cities.
Timex Group India is expanding Himachal production capacity to 10 million units, targeting continued rapid growth. It sees Tier 2-4 cities driving first-time Timex watch purchases, while premium brands remain concentrated in major cities; online channels contribute 40% of sales.
Why this matters
The capacity expansion follows Timex India’s reported FY26 revenue rise of 48% to ₹798 crore, driven by entry-level watches, luxury labels and quick commerce, and its FY25-26 revenue milestone of about ₹800 crore after four years of growth.
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