Tilaknagar Industries takes 36.17% stake in cocktail mixer brand Bartisans for ₹8 crore
Tilaknagar Industries has acquired a 36.17% stake in Bartisans, a cocktail mixer brand, through ₹3 crore primary and ₹5 crore secondary investment. The deal pairs Tilaknagar's premium brandy and luxury portfolio with Bartisans' 17 flavors across 70+ cities, with funds earmarked for marketing and distribution.
Tilaknagar Industries acquired a 36.17% stake in cocktail mixer brand Bartisans for ₹8 crore, combining primary and secondary investment. Funds will fuel marketing and distribution, with Tilaknagar planning co-created mixers for its premium brandy and luxury portfolio.
Why this matters
Follows Tilaknagar's push to premiumise brandy beyond southern India alongside Diageo. The Bartisans stake extends its play into adjacent cocktail mixers, broadening its luxury beverage footprint.
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