Tier-2 and Tier-3 cities power India's next e-commerce wave as D2C brands scale beyond metros
Smartphone penetration, UPI adoption and improved logistics are unlocking thousands of new pin codes for online retail. Shiprocket flags integrated shipping, COD and returns infrastructure as the backbone enabling D2C brands to push past metros into smaller Indian towns over the next few years.
Shiprocket says Tier-2 and Tier-3 cities are powering India's next e-commerce wave as D2C brands scale beyond metros via shipping, COD and returns.
ET Small Business · 5/15/2026, 1:11:13 PM · Ask about this →