Three-hour films return, reshaping multiplex unit economics at Cinépolis, Miraj, Mukta A2
Indian exhibitors say longer runtimes cut daily shows from 5-6 to 4, but lift per-show occupancy, interval F&B spend and premium-format revenue. Cinépolis, Miraj and Mukta A2 see the Dhurandhar-era slate as a net positive when titles drive engagement.
Three-hour-plus films are returning to Indian cinemas, reshaping multiplex economics. Exhibitors like Cinépolis, Miraj, and Mukta A2 note fewer daily shows but higher per-show occupancy, longer intervals, and stronger F&B and premium-format revenue when films engage audiences.