The Sock Street names wrestler Sangram Singh brand ambassador, launches compression gear line
Homegrown performance wear brand The Sock Street signed wrestler and MMA athlete Sangram Singh as brand ambassador, debuting a compression range of socks, arm sleeves and calf sleeves under its 'Wear What Keeps You Grounded' campaign.
Homegrown performance wear brand The Sock Street named wrestler and MMA athlete Sangram Singh as brand ambassador, and launched a compression gear line featuring compression socks, arm sleeves and calf sleeves under the 'Wear What Keeps You Grounded' campaign.
Why this matters
The Sock Street expands from socks into broader compression performance wear, using an athlete endorsement to position itself in India's competitive activewear category.
Retail-brand activity is steady with 2,387 signals in the last 90 days.