The Bear House launches ELEVATED, a premium menswear line beyond basics

Indian menswear brand The Bear House introduced ELEVATED, a premium collection of polos, t-shirts and trousers built on upgraded fabrics and cleaner fits. Sold via the brand's own website, the range targets consumers seeking better-quality wardrobe essentials.

— Filed Fri, 10 Jul, 2026, 13:27 IST · Source IMAGES Business of Fashion · Updated

Indian menswear brand The Bear House launched ELEVATED, a premium collection of polos, t-shirts and trousers using upgraded fabrics and cleaner fits, available on the brand's website, targeting consumers seeking better-quality wardrobe essentials beyond basics.