TechnoSport bets on neighbourhood dukaans to drive activewear growth in Tier 2/3 India
TechnoSport positions general trade as central to India's activewear expansion, leveraging its Blue Origin retailer-enablement program—strong in South India—to boost store visibility, assortment, demand generation and digital discovery as the market heads toward USD 17.41 billion by 2034.
TechnoSport highlights general trade (neighbourhood dukaans) as central to India's activewear growth, especially in Tier 2/3 markets. Its Blue Origin retailer-enablement program, strong in South India, supports store visibility, assortment, demand generation and digital discovery.