Tata Motors launches Sierra EV from ₹18.79 lakh with up to 665 km range

Tata Motors has launched the Sierra EV in India starting at ₹18.79 lakh, offering battery options up to 75 kWh and up to 665 km range. The electric SUV targets rivals including Mahindra, Hyundai, and Maruti Suzuki with segment-first features.

— Filed Wed, 1 Jul, 2026, 15:03 IST · Source ET Small Business · Updated

Tata Motors launched the Sierra EV in India from ₹18.79 lakh, offering up to 665 km range and segment-first features to compete with Mahindra, Hyundai, and Maruti Suzuki electric SUVs.

Why this matters

The launch extends Tata Motors' EV push after June sales jumped 125% YoY and Tata.ev widened its India ePV lead to 39% share, supporting its goal of EVs hitting 10% of India's car market by FY27.

Retail-brand activity holding steady with 2,229 signals over the past 90 days.