Tata Motors ditches JLR's EMA platform for Chery-JLR Freelander base on Avinya premium EV

Tata Motors is overhauling its Avinya premium EV strategy, switching from Jaguar Land Rover's EMA platform to the Chery-JLR Freelander architecture to accelerate launches. The first Avinya model is now slated for India in 2027, manufactured at Panapakkam, Tamil Nadu.

— Filed Fri, 5 Jun, 2026, 06:43 IST · Source ET Small Business · Updated

Tata Motors overhauls its Avinya premium EV strategy, dropping JLR's EMA platform for the Chery-JLR Freelander architecture to speed launches. First Avinya model rolls out in India in 2027, manufactured at Panapakkam, Tamil Nadu.