Tata Digital hunts for an anchor as board pushes Neu toward loyalty rails, away from super-app dream

Tata Sons reviews Tata Digital amid mounting capital-intensive losses. New CEO Sajith Sivanandan is repositioning Tata Neu from a consumer-facing super-app into loyalty and payments connective tissue across BigBasket, 1mg, Croma and Cliq, after BigBasket ceded quick-commerce share to Blinkit, Zepto and Swiggy Instamart.

Tata Sons reviews Tata Digital as CEO Sajith Sivanandan repositions Neu from super-app to a loyalty and payments layer across BigBasket, 1mg, Croma.

Financial Express · BrandWagon · 5/31/2026, 8:13:25 PM · Ask about this →

Tata Digital + BigBasket + Croma + Tata 1mg + Tata Cliq + Tata Neu + Titan +