Tata 1mg's anti-counterfeit 'Sawaal Uthao' campaign wins Cannes Bronze Lion via agency Humour Me
Humour Me founder Dhruv Sachdeva reflects on a Cannes Bronze Lion for Tata 1mg's 'Sawaal Uthao' campaign targeting counterfeit medicines, arguing original thinking lets small agencies outpunch legacy networks in the attention economy.
Humour Me's founder Dhruv Sachdeva discusses winning a Cannes Bronze Lion for Tata 1mg's 'Sawaal Uthao' campaign targeting counterfeit medicines, and how smaller agencies compete with legacy networks in the attention economy.
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