Target bets $6B and AI on turnaround as CIO Vemana builds Trend Brain, agentic commerce

CIO Prat Vemana is central to Target's reset, deploying Target Trend Brain for design and forecasting and enabling agentic commerce via ChatGPT and Gemini. The push follows comp declines in 11 of 13 quarters and a $6B 2025 investment.

— Filed Fri, 15 May, 2026, 07:36 IST · Source RetailWire · Updated

Target's CIO Prat Vemana is anchoring the retailer's turnaround on AI—building Target Trend Brain for design and forecasting, and enabling agentic commerce via ChatGPT and Gemini—as part of a $6 billion 2025 investment after 11 of 13 quarters of comp declines.