Tanishq scales 'Your Old Gold' as India's gold imports hit record $72.4B in 2025
With imports surging from $57.9B in 2024 to $72.4B in 2025, Tanishq is leaning on its Tendulkar-fronted exchange programme to tap India's 25,000-tonne household gold pile. 36 lakh customers have already swapped jewellery, with 14,000 kg recirculated last year alone.
With imports surging from $57.9B in 2024 to $72.4B in 2025, Tanishq is leaning on its Tendulkar-fronted exchange programme to tap India's 25,000-tonne household
ET Small Business · 5/27/2026, 2:58:26 PM · Ask about this →