Tanishq's exchange program drives ~50% of sales as India's gold economy formalizes household reuse
India's gold imports surged 24% to $72.4B in FY26, but the bigger shift is inside homes: 25,000 tonnes of household gold is increasingly recirculating. Tanishq's old-gold exchange now powers roughly half of sales, with 14,000 kg recycled last year across 36 lakh exchange customers — signaling a structural pivot toward exchange-led consumption.
Tanishq's old-gold exchange now powers ~50% of sales, recycling 14,000 kg across 36 lakh customers as India's household gold reuse formalizes.
Business Today · Latest · 5/27/2026, 7:06:23 AM · Ask about this →