Tanishq opens first US store in New Jersey, eyes Chicago as it courts Indian diaspora
Titan's jewellery brand Tanishq launched its debut US store on New Jersey's Oak Tree Road after a two-year market study, targeting the high-income Indian American segment as a beachhead. It pegs a USD 60 billion overall market with a USD 3 billion diaspora slice and plans a Chicago expansion, signalling opportunity for other Indian retail brands abroad.
Tanishq, Titan's jewelry brand, opened its first US store on New Jersey's Oak Tree Road, targeting the high-income Indian diaspora as a beachhead. It sees huge US opportunity for Indian retail brands and plans Chicago expansion.
Why this matters
Tanishq's New Jersey launch marks its US entry, framing America as a major opportunity for Indian retail brands and setting up a Chicago expansion aimed at diaspora demand.
Store openings held steady with 1,258 signals in the last 90 days.