Tanishq opens first US store, eyes Chicago next as it courts Indian diaspora
Titan-owned Tanishq launched its debut US outlet in New Jersey after a two-year market study, targeting the USD 3 billion Indian American jewelry segment within a USD 60 billion North American market. The brand says America holds huge opportunity for other Indian retail players.
Tanishq, Titan/Tata's jewelry brand, opened its first US store in New Jersey targeting the Indian diaspora, with plans to expand to Chicago, and says America offers huge opportunities for Indian retail brands.
Why this matters
Tanishq's US debut follows its New Jersey opening and diaspora-led expansion plans, extending Titan's push into North America as gold and silver retail rates shift across its stores.
Store openings steady with 859 signals in the last 90 days.