Tanishq eyes US growth after New Jersey debut, plots Chicago store next
A month after opening its first US store in New Jersey's Little India, Tata's Tanishq says America is a huge opportunity for Indian retail brands, powered by the affluent diaspora. It's targeting the USD 3 billion Indian American segment within a USD 60 billion North American jewelry market, with tailored designs and formats for a planned Chicago expansion.
Tata's Tanishq, a month after opening its first US store in New Jersey's Little India, says America offers huge opportunity for Indian retail brands, driven by the affluent diaspora. It plans expansion to Chicago with tailored designs and formats.
Why this matters
Following its first US store opening in New Jersey's Little India, Tanishq is now plotting a Chicago location, extending its diaspora-led play for the USD 60 billion North American jewelry market.
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