Tanishq eyed Chicago and wider US rollout after New Jersey debut, resurfacing a January 2023 move
Titan Company's jewellery brand opened its first US store in New Jersey in January 2023, initially targeting Indian-American shoppers. After two years studying the market, Tanishq planned to expand into Chicago and other cities while adapting formats and designs for mainstream US consumers.
Tanishq, operated by Titan Company, entered the US with a first store in New Jersey targeting the Indian diaspora. It plans expansion to cities including Chicago, adapting store formats and jewellery designs for American consumers after studying the market for two years.
Why this matters
The move follows signals that Tanishq targeted Chicago after its New Jersey debut and identified US potential for more Indian retail brands, reinforcing its effort to broaden beyond Indian-American shoppers.
Store-opening is steady, with 1,766 signals in 90 days; QoQ change was not provided.