Swiggy teams with Zerodha Fund House to let riders invest in MFs from Rs 100 via app
Swiggy's delivery partners can now route earnings into mutual funds directly through the rider app, with Zerodha Fund House enabling SIPs from Rs 100 and WhatsApp-based management. Move pitches financial inclusion for gig workers and deepens Swiggy's rider stickiness ahead of competitive pressure from Zomato and quick-commerce rivals.
Swiggy partnered with Zerodha Fund House to let delivery partners invest earnings into mutual funds directly via the rider app, starting at Rs 100, with investments manageable through Zerodha's WhatsApp channel—aimed at financial inclusion for gig workers.
Why this matters
Builds on Swiggy's rider-retention push as Eternal's District and Zomato intensify dining and quick-commerce competition. Embedding financial services deepens platform lock-in beyond pay.
Retail-company signals steady at 3,762 over the last 90 days.