Swiggy's Toing draws merchant revolt over forced enrolment, ₹9 price points and no opt-out
Restaurants across Delhi NCR, Mumbai and Pune allege Swiggy auto-enrolled them on budget app Toing, slashing menu prices to ₹9-₹49 with no dashboard or consent. Backlash hits as Swiggy chases Rapido and Zomato in value delivery; Q4FY26 revenue ₹6,383 cr (+45% YoY), net loss narrowed to ₹800 cr.
Restaurants allege Swiggy auto-enrolled them on budget app Toing without consent, altering menu prices to as low as ₹9 with no merchant dashboard or opt-out. Complaints span Delhi, Mumbai, Pune amid Swiggy's value-segment push against Rapido and Zomato.