Swiggy's LYNK acquisition resurfaces: July 2023 move into food and grocery retail
Resurfacing a July 2023 deal, Swiggy had acquired LYNK, expanding beyond food delivery and quick commerce into food and grocery retail operations.
Swiggy acquired LYNK to enter food and grocery retail, expanding its consumer-commerce footprint beyond food delivery and quick commerce.
Why this matters
The resurfaced LYNK deal adds historical context to recent reports of Swiggy growing cross-service use and Instamart revenue while order frequency and losses worsen.
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